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Race and Fashion Rethought

Big brands started making bold statements against racism supporting the #BLM movement. The public however questions the authenticity of these statements. Activist have scrutinized the diversity on the boards and higher occupational levels of these entities. In most cases the picture is lily white.

Authenticity is a major factor when raising your voice for certain causes. People don’t want a message on your website saying you stand against racism. People want to see you live the ethos in your organisation.